This is the latest in a series about good music in commercials, if two posts does, in fact, constitute a series. This is Beck, known worldwide for his memorable guest star stint in an episode of Futurama ten years ago. Also, his albums with groovy beats are quite good. Even Sea Change had a number of excellent tracks.
The music in this ad is from the song “Black Tambourine” on Guero. Listen to the music after the jump.
I enjoy about half the tracks on Massive Attack’s latest album, Heligoland, but after the first listen a few months ago I immediately identified Paradise Circus as the stand-out cut. I wasn’t the only one; a unique remix was recently used in a television commercial for the 2011 Lincoln MKX.
I didn’t expect Massive Attack to pop up in such a commercial commercial, but the group has donated all income from the production of music for the commercial to the clean-up effort in the Gulf of Mexico. This is a responsible way to offset money earned from the auto industry.
The commercial use of Paradise Circus is in stark contrast with the official video (NSFW), featuring a former small-time porn star reminiscing on her video work during the 1970s, against the song as a backdrop.
Watch the commercial — and more importantly, listen to the music — after the jump.