Massive Attack in Lincoln Car Commercial

I enjoy about half the tracks on Massive Attack’s latest album, Heligoland, but after the first listen a few months ago I immediately identified Paradise Circus as the stand-out cut. I wasn’t the only one; a unique remix was recently used in a television commercial for the 2011 Lincoln MKX.

I didn’t expect Massive Attack to pop up in such a commercial commercial, but the group has donated all income from the production of music for the commercial to the clean-up effort in the Gulf of Mexico. This is a responsible way to offset money earned from the auto industry.

The commercial use of Paradise Circus is in stark contrast with the official video (NSFW), featuring a former small-time porn star reminiscing on her video work during the 1970s, against the song as a backdrop.

Watch the commercial — and more importantly, listen to the music — after the jump.

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