I love seeing this commercial on CNN while eating my lunch in the cafeteria. It’s so straightforward. All advertising should be like this. Of course, the commercial informs not what the product does, only where the users should stick it.
I love seeing this commercial on CNN while eating my lunch in the cafeteria. It’s so straightforward. All advertising should be like this. Of course, the commercial informs not what the product does, only where the users should stick it.
Some site (Slate, I think) mentioned the extreme success of this ad because it breaks so many advertising taboos. Instead of avoiding repetitiveness, it thrives on it. Instead of being clear on what the product does, it piques people’s curiosity and gets them looking it up on the internet. There were a couple more, which I forget.